The customer gave 5 stars. Everything was perfect! Three months later, they cancel their subscription. What happened?

You know THAT there's a problem. But you don't know WHY. And that's exactly where many companies get stuck.

Thousands of customers surveyed, yet no insights gained. If you ask the wrong questions, or ones that are too superficial, you’ll quickly run into this problem.

„We don't want to provoke complaints. It damages our image!” The truth about complaints: Complaints are not damaging to your image, they are an opportunity!

NPS of 8? Congratulations! ... thought the company. But the customers were on the verge of churning.

Once the data from your study is available in transcribed and coded form, it's time for the analysis. At this point, TEMA-Q always offers you exactly the solution that suits you and your company.

The survey is followed by the transcription and coding of the open answers. You can find out how we handle this step in this article.

How does TEMA-Q conduct your CX study?

Do you want to conduct a CX study but don't know where to start?

Similar to choosing the right time, the content of an employee experience study also depends primarily on the objective being pursued.