After looking at the possible times for conducting employee experience studies in the last article, today we will focus on the possible content.
Similar to choosing the right time, the content of such an employee experience study also depends primarily on the objective being pursued. For example, if the aim is to provide an overview of general employee satisfaction in the company, the topics covered should be more broadly diversified than if the change of a manager is to be accompanied by employee surveys in order to record changes in well-being and team spirit.
In the case of recurring surveys that are intended to make developments visible over time, it is also important to keep the content the same, right down to the exact wording of the questions. Otherwise, no comparability of the results can be guaranteed. In the case of one-off surveys, on the other hand, there is considerably more leeway in terms of content.
General topics that may be useful to include in an employee experience study, depending on the objective, are listed below:
- Working environment and conditions: Questions about physical working conditions, workplace equipment and ergonomics as well as work organization can provide information on whether employees find the general conditions supportive or stressful.
- Communication and feedback culture: How do you communicate? Do employees feel heard and valued? An open feedback culture and transparent communication are crucial for a positive employee experience.
- Career opportunities and development: Are employees interested in internal training opportunities? Do they feel supported in their career goals? Questions about career opportunities and personal development can provide important insights.
- Working atmosphere and team dynamics: How is the relationship with colleagues? Do employees feel comfortable and integrated in their team? Questions about team spirit and cooperation can provide insights into the social dimension of the working environment.
- Work-life balance and well-being: How do employees experience work-life balance? Is there support for reconciling work and family life? Questions about work-life balance and general well-being are of central importance for the health and long-term satisfaction of employees.
- Leadership and management: How do employees feel about their superiors? Are they managed appropriately and supported in their work and individual concerns? Questions about leadership quality and management style can provide important clues as to how managers can lead their teams more effectively.
- Corporate culture and values: Are the company’s values in line with its practices? Do employees feel connected to the company’s values and goals? Questions about corporate culture and values can provide insight into whether employees have a strong connection to the company.
This is not an exhaustive list of relevant topics that can be addressed in EX studies. Each study should be preceded by an individual assessment of its objectives and the findings that are expected. The specific content can then be derived from this.
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