TQ Magazine
In our TQ magazine you can find interesting topics about TEMA-Q, Customer Experience Management and other market research subjects.
On Time and yet too Late … Customer Experience as a Solution to the Problem
There are many reasons why companies should consider customer satisfaction as one of the most important KPIs in a competitive market. An "extremely” satisfied customer brings in 14 times more revenue than a "merely" satisfied customer. It is also much more cost-effective to retain customers than to acquire new ones.
Customer Satisfaction vs. Profitability
There are many reasons why companies should consider customer satisfaction as one of the most important KPIs in a competitive market. An "extremely” satisfied customer brings in 14 times more revenue than a "merely" satisfied customer. It is also much more cost-effective to retain customers than to acquire new ones.
5 Tips for Successful International Marketing
Internationalization offers many opportunities, but international business is much more complex than national business. Efficient marketing is essential for this. It requires commitment, resources, multicultural thinking and, above all, a different strategy.
Successful New Product Development – Realization Based on the Customer Experience
Development work is cost-intensive. How do you get well-founded input for successful new product development? How do you determine the actual strengths and weaknesses of existing products? Where are the potentials for improvement that are truly important to customers and lead to purchasing of the new products?
The Riddle’s Solution – Decline in Sales Detected with the Help of a Customer Feedback Study – Part II
Chapter I discussed the problem: Mr. Wolters, who was responsible for sales of industrial heating equipment, had declining sales in one area that could not be explained, despite analyzing all the data available to the company. Chapter 2, outlined the systematic approach TEMA-Q took to solving the problem. Mr. Wolters invited his management and asked the experts from TEMA-Q to present the results they had worked out. The result amazed everyone present.
The Riddle’s Solution – Decline in Sales Detected with the Help of a Customer Feedback Study – Part I
My friend Heiner Wolters recently told me an incredible story from his field. He had been working for a world market leader for many years at that time and told me about a sales situation in the Portugal market, for which he was then responsible. Service was becoming more and more important, because the harsh competitive pressure meant that more profits were now generated from service revenues than from sales.