TQ Magazine
In our TQ magazine you can find interesting topics about TEMA-Q, Customer Experience Management and other market research subjects.
Everyday life with the electric car: Between reality and expectation
In our latest series on electromobility, we take a look at the everyday lives of electric vehicle owners. What changes has owning an electric car brought about and to what extent does actual everyday life match drivers' expectations?
Reasons for buying electric cars: What drives people to switch?
In our ongoing series "Under power: A journey into the world of e-car drivers", today we are diving deeper into the topic of buying reasons and taking a closer look at the decisive factors that motivate people to opt for an electric car.
Under power: A journey into the world of e-car drivers
Electromobility is no longer just a vision for the future, but a reality that is influencing and changing our everyday lives. To take a closer look at this exciting development, we are delighted to present our new series of posts: "Under power: A journey into the world of e-car drivers".
Car Financing: Where are the Future Opportunities for Providers?
Today, financing is an integral part of the car-buying process, whether for new or used cars. This makes vehicle financing an important source of revenue for manufacturers, alongside sales and service, and it is also important for customer loyalty.
More Customers through Sales Funnel Optimization
The sales funnel describes the phases that a potential customer goes through before buying a product or service. This goes hand in hand with the customer journey, in which the buyer approaches the purchase one step closer with each phase.
Increase Product Quality and Reduce Quality Costs – How Companies Can Benefit from Customer Experience
Why are German products so popular, especially in the technical and B2B sectors? "Made in Germany" is a seal that stands for the high quality of products worldwide. This is achieved through the use of the latest technologies, but also through well thought-out quality management systems and the consistent optimization of production processes.