Customer Experience
The customer experience (CX) encompasses a customer's entire interaction with a company, from the initial contact to long-term customer loyalty. Why is it so important and should not be neglected by any company?
Survey
The survey is the central instrument of market research. It is used to record the attitudes, opinions, wishes or experiences of customers. What different types are there and what are the advantages and disadvantages of the individual survey methods?
Automation
Automation makes our lives in market research much easier. Be it through computer-aided survey methods, tools for the rapid analysis of complex data or, more recently, through the use of AI.
CX study: Analysis
Once the data from your study is available in transcribed and coded form, it's time for the analysis. At this point, TEMA-Q always offers you exactly the solution that suits you and your company.
CX study: transcription & coding
The survey is followed by the transcription and coding of the open answers. You can find out how we handle this step in this article.
CX study: Survey
How does TEMA-Q conduct your CX study?
CX study: Commissioning & conception
Do you want to conduct a CX study but don't know where to start?
Under power: A journey into the world of e-car drivers
Electromobility is no longer just a vision for the future, but a reality that is influencing and changing our everyday lives. To take a closer look at this exciting development, we are delighted to present our new series of posts: "Under power: A journey into the world of e-car drivers".