The customer experience (CX) encompasses a customer's entire interaction with a company, from the initial contact to long-term customer loyalty. Why is it so important and should not be neglected by any company?

The survey is the central instrument of market research. It is used to record the attitudes, opinions, wishes or experiences of customers. What different types are there and what are the advantages and disadvantages of the individual survey methods?

Automation makes our lives in market research much easier. Be it through computer-aided survey methods, tools for the rapid analysis of complex data or, more recently, through the use of AI.