Social desirability is a significant challenge when conducting customer experience or market research studies, but it can be avoided to a certain extent with the right preparation and execution.

In market research, it is of the utmost importance to ask the right people. Carefully considered recruiting is the key to the validity and reliability of the data collected.

Qualitative vs. quantitative market research – Which method delivers the better CX insights?

Product-Market Fit is the most important milestone in the development of a new product or service. It marks the transition from a product idea to product development to a product offering with good growth prospects.

Operationalization in market research: From concept to measurable reality

“How likely are you to recommend us?” The Net Promoter Score (NPS) as a powerful tool in CX management.

Mixed Methods in Market Research: The perfect balance of numbers and emotions by combining qualitative and quantitative survey methods.

Guided interviews are a structured open survey method used in qualitative research. These interviews often serve as preparation for a subsequent quantitative survey.

Artificial intelligence (AI) refers to systems or machines that mimic human intelligence when performing certain tasks. Which areas of application are particularly interesting for market research?

Journey mapping is an important tool in market research and customer experience management. It helps to uncover weaknesses and develop a strategic customer focus.