TQ Magazine
In our TQ magazine you can find interesting topics about TEMA-Q, Customer Experience Management and other market research subjects.
The NPS Trap
NPS of 8? Congratulations! ... thought the company. But the customers were on the verge of churning.
Target group
Target group — more than just a buzzword. Because target group does not mean a uniform mass. Target group means people with context.
Y – Why?
The question of “why.” We encounter it in many areas of life, but it is also the key to a genuine customer experience.
X-perience
X-perience. Whether customer experience or employee experience – our studies focus on the specific experience of each individual respondent.
Competitive studies
Competitive studies, also known as competitive analyses, systematically collect and evaluate information about competitors. The aim is to understand the strengths, weaknesses, strategies and general market behavior of competitors.
Voice of Customer
Voice of Customer (VoC) refers to systematically recorded customer statements. These are an essential component of the solutions offered by TEMA-Q.