In our TQ magazine you can find interesting topics about TEMA-Q, Customer Experience Management and other market research subjects.
Successful New Product Development – Realization Based on the Customer Experience
Development work is cost-intensive. How do you get well-founded input for successful new product development? How do you determine the actual strengths and weaknesses of existing products? Where are the potentials for improvement that are truly important to customers and lead to purchasing of the new products?
The Riddle’s Solution – Decline in Sales Detected with the Help of a Customer Feedback Study – Part II
Chapter I discussed the problem: Mr. Wolters, who was responsible for sales of industrial heating equipment, had declining sales in one area that could not be explained, despite analyzing all the data available to the company. Chapter 2, outlined the systematic approach TEMA-Q took to solving the problem. Mr. Wolters invited his management and asked the experts from TEMA-Q to present the results they had worked out. The result amazed everyone present.
The Riddle’s Solution – Decline in Sales Detected with the Help of a Customer Feedback Study – Part I
My friend Heiner Wolters recently told me an incredible story from his field. He had been working for a world market leader for many years at that time and told me about a sales situation in the Portugal market, for which he was then responsible. Service was becoming more and more important, because the harsh competitive pressure meant that more profits were now generated from service revenues than from sales.
Market Research in Crisis
Traditional market research is coming under pressure from two sides. Big Data companies such as Google are collecting huge amounts of data at low cost and generating algorithms to predict general and individual customer behavior. They are increasingly replacing classic mass surveys. The major market research companies are trying in vain to counter this trend by cutting costs by relocating to low-wage countries.
The Story of TEMA-Q from the Point of View of an Employee who was there from the Beginning
In 1990, former VW quality manager Dirk Bösenberg founded the company TEMA-Q Technik für Management und Qualität GmbH in Meinersen. The main focus of the company is market research for quality assurance in the automotive industry. With a few employees, such as a project manager, 10 to 15 interviewers, a data entry specialist and an executive secretary, TEMA-Q started with some initial difficulties. The EDP did not want to work right away, recorded data was often deleted due to IT errors, the technology was not yet as advanced as it is today, we were still working with cassettes, floppy disks, etc
Welcome to TQ Magazine
Our highest motivation is to help companies successfully achieve their goals and thereby increasing customer satisfaction. The world of Customer Experience (CX) offers incredible opportunities to do this for all industries and for all diverse areas of any business. However, not everyone knows how CX can be used in their own specific case or what results and added value can be achieved from it.