Die Customer Experience Company

TEMA-Q - THE CUSTOMER EXPERIENCE COMPANY


CONSULTING - CONCEPTION - REALIZATION

Feedback mit dem Know-How von Profis

FEEDBACK BASED ON PROFESSIONAL KNOW-HOW


INTERNATIONAL - PROCESS-BASED - PROFITABLE

Von der Kundenaussage zum KPI

FROM CUSTOMER STATEMENTS TO KPI


AUTHENTIC - TRANSPARENT - COMPREHENSIBLE

Unsere CX- und Reporting Tools

OUR CX AND REPORTING TOOLS


WEB-BASED - USER-FRIENDLY - FLEXIBLE

Internationale Konzerne vertrauen uns

INTERNATIONAL CORPORATIONS TRUST US


AND YOU?

Customer Feedback – Our competence and passion for more than 30 years

Satisfying one’s own customers, keeping this satisfaction in the long term and optimally increasing it in such a way that customers become ambassadors for one’s own brand is a real challenge for companies of all sizes and in all industries, today more than ever before.

The solution for emotional customer loyalty is successful customer experience management (CEM or CX for short). This applies equally to products, services and processes. But how does it work?

The ways to measure customer satisfaction are as diverse as the customers themselves. Today, the data sources are much more diverse and extensive than in the past. Countless sources accessible via the Internet and huge amounts of data in companies are available. The options for questioning and observing consumers and customers are also smarter and more diverse today. Likewise, data analysis and presentation options have developed rapidly. But what increases customer satisfaction, customer loyalty and ultimately the success of a company?

The basis is a meaningful collection and intelligent structuring of customer feedback. This is exactly where we come in. To apply and link the various new, but also old techniques, so that obvious, but also less obvious causes for customer satisfaction and customer loyalty can be identified.

This need not and must not be limited to the collection of mere facts and figures. With our experience reports in the original wording (Voice of Customer or VoC for short), we take the customer’s perspective and thus also uncover causes that are not immediately apparent, surprise them and thus motivate them to act.

Our solutions for successful Customer Experience Management (CEM or CX for short) are based precisely on this combination of hard and soft facts. At the same time, our products remain flexible and adaptable to individual needs, even regarding company’s budget. Our brilliant and transparent CX software solution CLARALYTIX is already included in most products. And if our standard products don’t seem to fit at all, with our Solutions on Demand we offer the possibility to design a special solution together with you, from consulting to implementation and analysis.

TQ Magazine

In our TQ magazine you will find interesting information about TEMA-Q, Customer Experience Management and other market research topics.

2.August 2021

The Riddle’s Solution – A short story about inconclusive reversed sales – Part I

2. August 2021|Benefits/Areas of application|

My friend Heiner Wolters recently told me an incredible story from his field. He had been working for a world market leader for many years at that time and told me about a sales situation in the Portugal market, for which he was then responsible. Service was becoming more and more important, because the harsh competitive pressure meant that more profits were now generated from service revenues than from sales.

26.July 2021

Market research in crisis

26. July 2021|Methods|

Traditional market research is coming under pressure from two sides. Big Data companies such as Google are collecting huge amounts of data at low cost and generating algorithms to predict general and individual customer behavior. They are increasingly replacing classic mass surveys. The major market research companies are trying in vain to counter this trend by cutting costs by relocating to low-wage countries.

19.July 2021

The story of TEMA-Q from the point of view of an employee who was there from the beginning

19. July 2021|About TEMA-Q|

In 1990, former VW quality manager Dirk Bösenberg founded the company TEMA-Q Technik für Management und Qualität GmbH in Meinersen. The main focus of the company is market research for quality assurance in the automotive industry. With a few employees, such as a project manager, 10 to 15 interviewers, a data entry specialist and an executive secretary, TEMA-Q started with some initial difficulties. The EDP did not want to work right away, recorded data was often deleted due to IT errors, the technology was not yet as advanced as it is today, we were still working with cassettes, floppy disks, etc

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