Customer Feedback with Added Value for Strong Brands & Companies

This is TEMA-Q.

Would you like to know what your customers think and how they rate your products and services?  Do you want to draw the right conclusions and become even better? If so, TEMA-Q is your perfect partner!

We make customer experience and customer feedback tangible. Using our expertise, our analysis capabilities, our software and our digital tools, we produce meaningful insights for your company, so that you know what needs to be done.

Products & Services
  • TEMA-Q Energy-Branchen
  • TEMA-Q Analytics-Branchen
  • TEMA-Q Automotive-Branchen

Our Customers

Not only global companies and brands, but also medium-sized companies and research institutions rely on customer feedback from TEMA-Q. We work for a wide range of industries, such as automotive, mechanical engineering and retail. Here we show you a small selection of customers who appreciate our professional services:

Customer Feedback – Our Expertise and Passion for More than 30 Years

Improving your products, processes or services from the customer’s point of view is very important to you? What is the best way to find out what your customers want?

We support our clients in finding, implementing and realizing the most suitable customer feedback solution. No matter if it is a one-time project or an extensive customer feedback process.

In both the B2C and B2B sectors, we offer customized solutions that are precisely tailored to the respective business processes, both nationally and globally.

With our web tools for data analysis and data management, we have powerful tools to use customer feedback profitably across the company to improve products and services.

In addition to our technology and methodology, individual and comprehensive support is our top priority.

TEMA-Q Fakten & Zahlen 2022

Our Solutions

Based on our many years of experience, we have developed a range of basic products that are specifically adapted to individual requirements in practice. With our “Services for Market Researchers” we specifically address market research institutes, commercial and public institutes.

TQ Magazine

In our TQ Magazine you will find interesting information about TEMA-Q, Customer Experience Management and other Market Research topics.

14.September 2021

Successful New Product Development – The Customer as Developer

14. September 2021|Benefits/Areas of application|

Development work is cost-intensive. How do you get well-founded input for successful new product development? How do you determine the actual strengths and weaknesses of existing products? Where are the potentials for improvement that are truly important to customers and lead to purchasing of the new products?

9.August 2021

The Riddle’s Solution – A Short Story about Inconclusive Reversed Sales – Part II

9. August 2021|Benefits/Areas of application|

Chapter I discussed the problem: Mr. Wolters, who was responsible for sales of industrial heating equipment, had declining sales in one area that could not be explained, despite analyzing all the data available to the company. Chapter 2, outlined the systematic approach TEMA-Q took to solving the problem. Mr. Wolters invited his management and asked the experts from TEMA-Q to present the results they had worked out. The result amazed everyone present.

2.August 2021

The Riddle’s Solution – A Short Story about Inconclusive Reversed Sales – Part I

2. August 2021|Benefits/Areas of application|

My friend Heiner Wolters recently told me an incredible story from his field. He had been working for a world market leader for many years at that time and told me about a sales situation in the Portugal market, for which he was then responsible. Service was becoming more and more important, because the harsh competitive pressure meant that more profits were now generated from service revenues than from sales.

26.July 2021

Market Research in Crisis

26. July 2021|Methods|

Traditional market research is coming under pressure from two sides. Big Data companies such as Google are collecting huge amounts of data at low cost and generating algorithms to predict general and individual customer behavior. They are increasingly replacing classic mass surveys. The major market research companies are trying in vain to counter this trend by cutting costs by relocating to low-wage countries.

19.July 2021

The Story of TEMA-Q from the Point of View of an Employee who was there from the Beginning

19. July 2021|About TEMA-Q|

In 1990, former VW quality manager Dirk Bösenberg founded the company TEMA-Q Technik für Management und Qualität GmbH in Meinersen. The main focus of the company is market research for quality assurance in the automotive industry. With a few employees, such as a project manager, 10 to 15 interviewers, a data entry specialist and an executive secretary, TEMA-Q started with some initial difficulties. The EDP did not want to work right away, recorded data was often deleted due to IT errors, the technology was not yet as advanced as it is today, we were still working with cassettes, floppy disks, etc

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