The relevance of CX studies in e-mobility: A look at B2B market research and customer experience management In the emerging world of e-mobility, comprehensive market research is crucial to understand customer needs and expectations and to continuously improve the quality of the products and services offered. CX studies play a key role in this. However, the focus should not only be on the classic B2C sector (private customers buying electric cars). In the field of e-mobility, there are also numerous services that are highly relevant in both the B2B and B2C sectors.

Companies that operate charging stations, for example, face the challenge of ensuring a seamless and satisfying experience for their customers. CX analytics can provide important insights, identify weaknesses and ultimately improve service metrics.

CX management in the B2B sector also requires a deep understanding of the individual requirements and challenges of business customers. Through targeted customer feedback and voice-of-customer analyses, companies can adapt their CX strategies and thus increase customer satisfaction in the long term.

The continuous optimization of the customer experience not only contributes to customer loyalty and satisfaction, but also strengthens a company’s competitiveness in the e-mobility industry. By conducting CX studies and implementing CX solutions, companies can sustainably improve their position in the market.

If you have any questions about planning and conducting a customer experience study, you are welcome to arrange a consultation with us at any time. Our many years of experience as a market research company specializing in CX studies (both in the B2B and B2C sectors) enable us to develop individual solutions with you.

As the topic is so highly relevant, we will be sharing more articles on the planning, implementation and evaluation of CX studies in the coming weeks.

Take a look at our LinkedIn profile at to gain exciting insights into the world of customer and employee experience in the future.

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