TQ Magazine
In our TQ magazine you can find interesting topics about TEMA-Q, Customer Experience Management and other market research subjects.
Social desirability
Social desirability is a significant challenge when conducting customer experience or market research studies, but it can be avoided to a certain extent with the right preparation and execution.
Recruiting
In market research, it is of the utmost importance to ask the right people. Carefully considered recruiting is the key to the validity and reliability of the data collected.
Qualitative vs. quantitative market research
Qualitative vs. quantitative market research – Which method delivers the better CX insights?
Product-Market Fit
Product-Market Fit is the most important milestone in the development of a new product or service. It marks the transition from a product idea to product development to a product offering with good growth prospects.
Operationalization
Operationalization in market research: From concept to measurable reality
Net Promoter Score (NPS)
“How likely are you to recommend us?” The Net Promoter Score (NPS) as a powerful tool in CX management.