TQ Magazine
In our TQ magazine you can find interesting topics about TEMA-Q, Customer Experience Management and other market research subjects.
Employee Experience
The employee experience encompasses all of an employee's experiences with a company. The so-called “moments that matter” are particularly relevant here.
Data protection
In a world where data is becoming the most valuable commodity, data protection plays a crucial role. Why is it so important to pay attention to this as a market research company and how important is data protection at TEMA-Q?
Customer Experience
The customer experience (CX) encompasses a customer's entire interaction with a company, from the initial contact to long-term customer loyalty. Why is it so important and should not be neglected by any company?
Survey
The survey is the central instrument of market research. It is used to record the attitudes, opinions, wishes or experiences of customers. What different types are there and what are the advantages and disadvantages of the individual survey methods?
Automation
Automation makes our lives in market research much easier. Be it through computer-aided survey methods, tools for the rapid analysis of complex data or, more recently, through the use of AI.
CX study: Analysis
Once the data from your study is available in transcribed and coded form, it's time for the analysis. At this point, TEMA-Q always offers you exactly the solution that suits you and your company.