TQ Magazine

Mixed Methods in Market Research: The perfect balance of numbers and emotions by combining qualitative and quantitative survey methods.

Guided interviews are a structured open survey method used in qualitative research. These interviews often serve as preparation for a subsequent quantitative survey.

Artificial intelligence (AI) refers to systems or machines that mimic human intelligence when performing certain tasks. Which areas of application are particularly interesting for market research?

Journey mapping is an important tool in market research and customer experience management. It helps to uncover weaknesses and develop a strategic customer focus.

Interviewers – The often-overlooked success factor and the heart of every successful CX study

Successful decisions are rarely based on guesswork. Instead, they require a clear, structured basis – and this is precisely where hypotheses come into play.