TQ Magazine
In our TQ magazine you can find interesting topics about TEMA-Q, Customer Experience Management and other market research subjects.
Artificial Intelligence
Artificial intelligence (AI) refers to systems or machines that mimic human intelligence when performing certain tasks. Which areas of application are particularly interesting for market research?
Journey Mapping
Journey mapping is an important tool in market research and customer experience management. It helps to uncover weaknesses and develop a strategic customer focus.
Interviewers
Interviewers – The often-overlooked success factor and the heart of every successful CX study
Hypotheses
Successful decisions are rarely based on guesswork. Instead, they require a clear, structured basis – and this is precisely where hypotheses come into play.
Quality Criteria
When it comes to reliable market research, the quality criteria of the measuring instruments used play a crucial role. Here is an overview of the three main quality criteria: objectivity, reliability and validity.
Questionnaire Design
The design of a questionnaire is a crucial factor in market research. If mistakes are made here, it can affect the quality of the collected data and, in the worst case, even distort the results.