Target group — more than just a buzzword. Because target group does not mean a uniform mass. Target group means people with context.

The question of “why.” We encounter it in many areas of life, but it is also the key to a genuine customer experience.

X-perience. Whether customer experience or employee experience – our studies focus on the specific experience of each individual respondent.

Competitive studies, also known as competitive analyses, systematically collect and evaluate information about competitors. The aim is to understand the strengths, weaknesses, strategies and general market behavior of competitors.

Voice of Customer (VoC) refers to systematically recorded customer statements. These are an essential component of the solutions offered by TEMA-Q.

In market research, it is important to focus on identifying the causes. It is not enough to simply know how something has been rated – you need to understand why it has been rated that way.

After a CX study, a lot of data is available – often in the form of audio recordings and ratings given. While ratings can be evaluated without any problems, audio recordings of open-ended questions require thorough preparation. The first step: transcription.

Social desirability is a significant challenge when conducting customer experience or market research studies, but it can be avoided to a certain extent with the right preparation and execution.

In market research, it is of the utmost importance to ask the right people. Carefully considered recruiting is the key to the validity and reliability of the data collected.

Qualitative vs. quantitative market research – Which method delivers the better CX insights?