Mixed Methods in Market Research: The perfect balance of numbers and emotions by combining qualitative and quantitative survey methods.

Guided interviews are a structured open survey method used in qualitative research. These interviews often serve as preparation for a subsequent quantitative survey.

Artificial intelligence (AI) refers to systems or machines that mimic human intelligence when performing certain tasks. Which areas of application are particularly interesting for market research?

Journey mapping is an important tool in market research and customer experience management. It helps to uncover weaknesses and develop a strategic customer focus.

Interviewers – The often-overlooked success factor and the heart of every successful CX study

Successful decisions are rarely based on guesswork. Instead, they require a clear, structured basis – and this is precisely where hypotheses come into play.

When it comes to reliable market research, the quality criteria of the measuring instruments used play a crucial role. Here is an overview of the three main quality criteria: objectivity, reliability and validity.

The design of a questionnaire is a crucial factor in market research. If mistakes are made here, it can affect the quality of the collected data and, in the worst case, even distort the results.

The employee experience encompasses all of an employee's experiences with a company. The so-called “moments that matter” are particularly relevant here.

In a world where data is becoming the most valuable commodity, data protection plays a crucial role. Why is it so important to pay attention to this as a market research company and how important is data protection at TEMA-Q?