Four solutions. One goal: Better decisions through genuine feedback. Which one fits your problem?

Deep Dive CX Deep Dive EX CSS Product-Market Fit
Focus Understanding & leveraging customer experiences Employee satisfaction & process optimization Measure satisfaction Validate & optimize new product
Methodology Qualitative in-depth interviews Qualitative in-depth interviews Standardized surveys (quantitative) Qualitative in-depth interviews
Subject of investigation Services & more complex products Employee satisfaction & internal processes Any New product prior to market launch
Target group Existing customers Employees Existing customers, competitors if applicable Potential customers
Countries Worldwide Worldwide Worldwide DACH
Survey time Event-related, e.g., service event Event-related, e.g., onboarding Fixed time Related to product stage
Survey method By telephone/MS Teams (CATI), online if applicable By telephone/MS Teams (CATI), online if applicable Online (CAWI) or by telephone (CATI) By telephone/MS Teams (CATI), online if applicable
Survey content Scenario/process-oriented Scenario/process-oriented Evaluations Product features
Typical samples 30 or more per sub-target group 30 or more per sub-target group 100 or more small
Voice of Customer/Employee ✓ Yes (original statements) ✓ Yes (original statements) ✗ No (key figures) ✓ Yes (original statements)
Data type Qualitative → quantifiable Qualitative → quantifiable Quantitative Qualitative → quantifiable
Data management and reporting ClaralytiX ClaralytiX ClaralytiX ClaralytiX
User group and access options Freely configurable Freely configurable Freely configurable Freely configurable
Individual case reports ✓ Yes ✗ No ✗ No ✗ No
AI Implementation & Analysis Implementation & Analysis ✗ No Implementation & Analysis
Integration into Business Processes ✓ Yes ✓ Yes ✗ No ✗ No
Integration option via interfaces ✓ Yes ✓ Yes ✗ No ✗ No
ISO compliance according to ISO 27001 ✓ Yes ✓ Yes ✓ Yes ✓ Yes

When is which solution the right one?

Deep Dive CX

If you want to know WHY

Ideal for:

  • You have key figures such as NPS, but don’t understand the reasons behind them
  • Customer churn is high, but it’s unclear why
  • You want real, original customer statements, not just numbers
  • Services and more complex products

Typical questions:

  • “Why do customers drop out in phase X?”
  • “What do customers really think about our product?”
  • “Where are the hidden problems in our customer journey?”
  • “Where are the strategic strengths and weaknesses?”
  • “How did individual projects go?”

Deep Dive EX

If you want to understand employee turnover

Ideal for:

  • High employee turnover, reasons unclear
  • Exit interviews do not provide honest answers
  • Low engagement scores, no areas for action identified
  • Evaluation and optimization of internal processes

Typical questions:

  • “Why do good employees resign?”
  • “What really motivates our team?”
  • “Which measures have the greatest impact?”
  • “How can workflows be improved?”
  • “What tools and measures can help us become more efficient?”

Customer Satisfaction Surveys

If you need numbers

Ideal for:

  • Measuring customer satisfaction without underlying reasons
  • You need comparable metrics (CSI, NPS, CES)
  • ISO certification requires documented feedback
  • Measure development over time and compare with competitors
  • Quick implementation

Typical questions:

  • “How satisfied are our customers?”
  • “How is customer satisfaction developing over time?”
  • “Which key figure shows us where action is needed?”

Product-Market Fit

If you want certainty before investing

Ideal for:

  • New product before market launch
  • Expansion into new market planned
  • Start-ups before scaling
  • Investors need reliable data

Typical questions:

  • “Will my product work?”
  • “What do we still need to improve?”
  • “Is the product ready for the market?”
  • “Which features are crucial?”