The importance of customer satisfaction for the success of a company is undisputed. This applies both to the products themselves and to the services surrounding all business processes.
Satisfied customers are less likely to actively consider competitive offers. Satisfied customers are more likely to communicate their satisfaction to potential new customers and thus make recommendations. Satisfied customers are also more likely to pay more for a particular service.
A broad base of satisfied customers thus provides the basis for business success.
A customer satisfaction survey is the basis for successful customer satisfaction management.